Note: Always open to interesting opportunities across the world. With respect to professional engagements- email (sequent.patter4y@icloud.com) / Linkedin is the best way to reach me.

Current

Lead, Product Marketing (2024-present)

Freshworks Inc ($FRSH)

1. Setup PLG expansion campaigns and drove $XXX,XXX expansion ARR in ~60 days
2. Helped build the CX PLG Charter for 2025
3. Championed the purchase of ChatGPT and built custom a GPT - Freddy Sidekick for PMMs, and trained it on internal knowledge. The goal is to drive faster first drafts, and level the playing field for all 40 team members across writing skills, and data analysis.
4. Setup PLG for Freshsales, and drove $XXX expansion ARR.
5. Ran "Switch to Freshsales" campaign against tier-1 competitors, leading to a revenue impact of $XX,XXX ARR
6. Shared multiple recommendations, wireframes to improve product onboarding and adoption for both CRM and CX products. Influenced roadmap items for 2025.
7. Strategy + execution of Freddy AI Agent Q3-Q4 2024 Holiday campaign.
8. Won Mid Tier Connect 2025 Award for impactful contributions in PLG

Past

Sr. Associate, Product Marketing (2019-2024)

Vymo Inc

Growth Marketing, 2019

1. Started off as a Growth Marketer in 2019, out of college. Led NPS Campaigns across G2 Crowd - leading to a 4.8/5 rating and 50+ reviews, in 3 months
2. Ghostwriting for co-founder and CTO on Forbes Technical Council Blog / Forum
3. Built a no-code app using glide + zapier to capture and assign leads at event booths. Ensured automatic lead assignment in <24 hours, automated follow-up emails and more.

Product Marketing, APAC, 2020-2022

1. Founding team member of the product marketing function
2. Led packaging, messaging and positioning for all BFSI verticals
3. Helped launch Vymo Coach, Vymo Distribution Cloud
4. Built battlecards for all tier-1 and tier-2 competitiors
5. Evaluated sales enablement tools. Helped decide on purchasing GTM Buddy. Became the admin and led sales enablement efforts hereon: tooling, sessions, and more.
6. Won Peer award for exceptional work and contributions.
7. Promoted with Outstanding Rating by VP of Product Marketing & GTM.

Product Marketing, USA + Canada, 2022-2024

1. Relocated to Chicago, IL to help support new market entry, ramp up a team of 20+ sales folks, and lead product marketing efforts for the geo. Was the only product marketing representation for the duration.
2. Helped launch Vymo in the market for insurance vertical
3. Led multiple training sessions, solution packaging, and rip and replace campaigns.

Co-founder and CEO, WiseWords Interactive Studio (2016-2019)

Wayback Machine - Website

1. Student-founder at 19. Freelanced on Fiverr initially to financially support myself. Saved money. Co-founded my first LLP, WiseWordsPro Digital Solutions LLP. We offered website design, SEO, content writing services.

2. As the brand grew, WiseWordsPro LLP became WiseWords Creative Studio Pvt Ltd - now serving enterprise brands with added services like video production and graphic design

3. Worked with 25+ brands. Winded down operations in 2023.

Consulting Engagements

Multiple Engagements:

1. Canada, Series D Client: Created a "SalesBuddy" content repository on Notion, used by 200+ reps with a >95% adoption.

2. Series A Client: Led Positioning, Messaging and cold outreach for key use-cases directly impacting 2 enterprise logo wins.

3. Series A Client: Launched AI products, Led tier-1 competitive messaging, drove website conversions via blogs, product pages, etc.