Hi, I'm Varun Choraria.

VC for short · Bangalore, India

I've spent 10+ years in marketing and GTM for B2B SaaS. Now I do it all with AI. This site is my public notebook.

Read my notes for career wisdom and GTM gyaan. Or let your AI talk to my MCP. Up for a chat? Here's my calendar.

notes.

I now have my own Master Shifu Jul 2, 2026 Maybe going around CIRCLES is worth it Jun 26, 2026 Too much parenting, too little adulting Jun 20, 2026 Killed By Google Jun 16, 2026 Who owns what? May 17, 2026

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work.

Creating a new category: Revenue Activation. Leading a team of 3 across design, data ops, and demand gen, and making the marketing function AI-first in every workflow.

PLG expansion campaigns driving six-figure expansion ARR. Built Freddy Sidekick, a custom GPT for 40 PMMs. Ran "Switch to Freshsales" campaigns against tier-1 competitors.

Founding member of the PMM function. Led packaging, messaging, and positioning for BFSI verticals, then relocated to Chicago to lead product marketing for the US & Canada market entry.

Student founder at 19. Grew a design and content studio serving 25+ brands, from freelance gigs on Fiverr to enterprise clients.

If you're building something cool in AI or B2B, let me help you market the sh*t out of it. Here's my cal →

side quests.

master-shifu

Consulting case framework skills for AI agents. 32 frameworks extracted from 19 MBA casebooks.

michealangelo

Self-improving design-system skills for AI coding agents.

MCP server

Any MCP-compatible AI client can read this site's posts and pages directly. Live, not from training data.

ai.

This site is built, maintained, and QA-checked almost entirely by AI. Claude Code writes the code and ships features. A pre-push gate blocks anything that fails SEO, AI-readability, or design checks. A machine-readable DESIGN.md teaches the agents the design language.

Your AI can read this site too. Point any MCP-compatible client at the MCP server and it gets every post and page, live.