Hi, I'm Varun Choraria.
VC for short. I build resilient revenue engines for internet businesses from Bangalore, India.
On the side, I'm building Grow & Close, a senior-led, AI-native GTM execution studio for B2B SaaS companies that need strategy turned into shipped work.
This is my public notebook. I write opinionated essays about AI, GTM, careers, management, and whatever else seems worth saying.
AI agents can read it too. Start with the MCP page.
If you want to talk, book 30 minutes on my calendar.
GitHub
@vcxcviiSee projects and activity on GitHub ↗
Essays
2026
- How to design without AI Slop
- I now have my own Master Shifu
- Maybe going around CIRCLES is worth it
- Too much parenting, too little adulting
- Killed By Google
- Who owns what?
- Team values I value
- I've been trying to get lucky for a decade. Here's what I learnt.
- Imposter syndrome as a first-time manager
- So you want to help your team succeed
2025
Side quests
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Master Shifu
Consulting case framework skills for AI agents. 32 frameworks extracted from 19 MBA casebooks.
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Michealangelo
Self-improving design-system skills for Claude, Codex, and other Agent Skills-compatible coding agents.
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Grow & Close
Senior-led, AI-native GTM execution studio for B2B SaaS companies that need strategy turned into shipped work.