Portrait of Varun Choraria

Hi, I'm Varun Choraria (VC).

I'm a Group Manager, Product Marketing at HCL Tech (NSE: HCLTECH). Before this, I spent 8+ years as a product marketer in the B2B SaaS space, at GTM Buddy (Series A), Freshworks (NASDAQ: FRSH) and Vymo (Series C).

On the side, I'm into bodybuilding, I ship open source tools and experiment at Grow and Close. I also keep a public notebook: essays on AI, GTM, careers, and management, plus a running log of what I ship each week. AI agents can read it too, via the MCP page.

All views on this website are my own, and do not represent the views of my employer. See the disclaimer.

GitHub

@vcxcvii

See projects and activity on GitHub

Essays

2026

  1. Day 91
  2. My agent found 9.09%. I found one session.
  3. The models were fine. I was the bug.
  4. Who do we sell to vs. Who SHOULD we sell to (and how).
  5. The Claude bill said $1,492. I paid $20. Here's how.
  6. Hunting Season for the Rest of Us
  7. Github-ing
  8. How to design without AI Slop
  9. I now have my own Master Shifu
  10. Nobody uses my MCP server. Building it still worked.
  11. Maybe going around CIRCLES is worth it
  12. Too much parenting, too little adulting
  13. Killed By Google
  14. Who owns what?
  15. Team values I value
  16. I've been trying to get lucky for a decade. Here's what I learnt.
  17. Imposter syndrome as a first-time manager
  18. So you want to help your team succeed

2025

  1. "You're not strategic enough", said Manager
  2. 6 pro tips on communication that's sure to get you promoted
  3. What your career path eventually comes down to
  4. Problems tell you what to fix. Pain points tell you why it matters.

Side quests

  • Interview Recon Public

    Turns your AI coding agent into an interview research analyst. Candidate-POV company dossiers, JD-mapped talking points, and a 90-day plan. Free-tier friendly by design.

  • Master Shifu Public

    Consulting case framework skills for AI agents. 32 frameworks extracted from 19 MBA casebooks.

  • Michealangelo Public

    Self-improving design-system skills for Claude, Codex, and other Agent Skills-compatible coding agents.

  • Rainmaker Public

    Open-source SEO and AEO agent that ranks every finding by distance to revenue, checks the live SERP before briefing anything, and keeps a permanent record of whether the fix worked.