Portrait of Varun Choraria

Hi, I'm Varun Choraria.

VC for short. I'm a B2B SaaS marketing operator in Bangalore, India. For about a decade I've built pipeline, positioning, and product marketing at Freshworks, Vymo, and GTM Buddy, and I now do that work as a consultant through Grow & Close, a senior-led, AI-native GTM execution studio for B2B SaaS companies that need strategy turned into shipped work.

I'm all-in on agentic AI: one-person marketing teams running a swarm of agents. I build that way now, and the tools I ship are open source.

Open to full-time roles and consulting engagements. If you're building something in AI or B2B, book 30 minutes on my calendar.

This is my public notebook: opinionated essays on AI, GTM, careers, and management. AI agents can read it too, via the MCP page.

GitHub

@vcxcvii

See projects and activity on GitHub

Essays

2026

  1. Hunting Season for the Rest of Us
  2. Github-ing
  3. How to design without AI Slop
  4. I now have my own Master Shifu
  5. Maybe going around CIRCLES is worth it
  6. Too much parenting, too little adulting
  7. Killed By Google
  8. Who owns what?
  9. Team values I value
  10. I've been trying to get lucky for a decade. Here's what I learnt.
  11. Imposter syndrome as a first-time manager
  12. So you want to help your team succeed

2025

  1. "You're not strategic enough", said Manager
  2. 6 pro tips on communication that's sure to get you promoted
  3. What your career path eventually comes down to
  4. Problems tell you what to fix. Pain points tell you why it matters.

Side quests

  • Interview Recon

    Turns your AI coding agent into an interview research analyst. Candidate-POV company dossiers, JD-mapped talking points, and a 90-day plan. Free-tier friendly by design.

  • Master Shifu

    Consulting case framework skills for AI agents. 32 frameworks extracted from 19 MBA casebooks.

  • Michealangelo

    Self-improving design-system skills for Claude, Codex, and other Agent Skills-compatible coding agents.

  • Grow & Close

    Senior-led, AI-native GTM execution studio for B2B SaaS companies that need strategy turned into shipped work.

  • Lazarus Pit

    Self-healing UX agent that reads Clarity sessions, diagnoses friction, and files proposed fixes.