Hi, I'm Varun Choraria.
I care deeply about building resilient revenue engines for internet businesses. I've spent the last decade helping B2B SaaS + AI-native startups position their products and build a repeatable pipeline.
I'm now doing it all with agentic AI.
This is my public notebook.
I write highly opinionated ideas on career, AI, and GTM. I also tinker around and you can find my side quests on github or here. You can also have your AI talk to my MCP.
If you're up for a chat, then here's my calendar.
notes.
work.
Creating a new category: Revenue Activation. Leading a team of 3 across design, data ops, and demand gen, and making the marketing function AI-first in every workflow.
PLG expansion campaigns driving six-figure expansion ARR. Built Freddy Sidekick, a custom GPT for 40 PMMs. Ran "Switch to Freshsales" campaigns against tier-1 competitors.
Founding member of the PMM function. Led packaging, messaging, and positioning for BFSI verticals, then relocated to Chicago to lead product marketing for the US & Canada market entry.
Student founder at 19. Grew a design and content studio serving 25+ brands, from freelance gigs on Fiverr to enterprise clients.
If you're building something cool in AI or B2B, let me help you market the sh*t out of it. Here's my cal →
side quests.
ai.
This site is built, maintained, and QA-checked almost entirely by AI. Claude Code writes the code and ships features. A pre-push gate blocks anything that fails SEO, AI-readability, or design checks. A machine-readable DESIGN.md teaches the agents the design language.
Your AI can read this site too. Point any MCP-compatible client at the MCP server and it gets every post and page, live.
Curious who I am or what I write about?
Ask an AI, they probably already know.
