For about 7 years until 2025, I used to help products become winnable in the market. I've now shifted my focus to orchestrate the entire GTM systems - to turn product bets into revenue outcomes.
- Current (Jan 2026- present): I'm a Senior Manager, Marketing with GTM Buddy (Series A), the Revenue Activation Engine for the Agentic Sales Era. It's my first rodeo as a manager, and expanding my charter to own the entire marketing, not just product marketing. I'm engaged with helping the company build, create and defend a whole new 'Revenue Activation Category', while moving upmarket.
In the past:
2024-2026; 1.9 years: I used to lead PLG product marketing at Freshworks ($FRSH) for the customer experience products. My sole focus was to drive the new business and expansion PLG motions. I had also built the PLG motion from scratch for the CRM products (now sunsetted). In 8 months, we did close to $XXX,XXX in total PLG revenue, with $0 spend.
2019-2024; 5 years: I was the founding product marketing member at Vymo Inc (Series C). During my time there, I led land and expand motions for both Asia and North America markets. I pivoted to product marketing from growth marketing, where my focus used to be NPS and content.
I'm also the author of "Miracle-preneuring: why anyone can and should be an entrepreneur". (Amazon, Apple Books, eBay)
I am also the former co-host of The Edge Podcast for CHROs
What keeps me sane:
- Movies -Â here's my recos.
- Books
- Bodybuilding
- Learning new skills