Portrait of Varun Choraria

Hi, I'm Varun Choraria.

VC for short. B2B SaaS marketing operator in Bangalore. 8+ years of product marketing at Freshworks, Vymo, and GTM Buddy.

Most recently, I led marketing at GTM Buddy, managing a 3-person team and 4 agencies. I also helped create Revenue Activation, a new category. Before that, I built PLG expansion campaigns at Freshworks with $0 in paid media. I started at Vymo, helped build its product marketing function, and later moved to Chicago as the sole PMM for North America.

I'm all-in on agentic AI: one-person marketing teams running a swarm of agents. The tools I ship are open source, so you can inspect the workmanship.

My public notebook: essays on AI, GTM, careers, and management. AI agents can read it too, via the MCP page.

GitHub

@vcxcvii

See projects and activity on GitHub

Essays

2026

  1. My agent found 9.09%. I found one session.
  2. The models were fine. I was the bug.
  3. Who do we sell to vs. Who SHOULD we sell to (and how).
  4. The Claude bill said $1,492. I paid $20. Here's how.
  5. Hunting Season for the Rest of Us
  6. Github-ing
  7. How to design without AI Slop
  8. I now have my own Master Shifu
  9. Nobody uses my MCP server. Building it still worked.
  10. Maybe going around CIRCLES is worth it
  11. Too much parenting, too little adulting
  12. Killed By Google
  13. Who owns what?
  14. Team values I value
  15. I've been trying to get lucky for a decade. Here's what I learnt.
  16. Imposter syndrome as a first-time manager
  17. So you want to help your team succeed

2025

  1. "You're not strategic enough", said Manager
  2. 6 pro tips on communication that's sure to get you promoted
  3. What your career path eventually comes down to
  4. Problems tell you what to fix. Pain points tell you why it matters.

Side quests

  • Interview Recon Public

    Turns your AI coding agent into an interview research analyst. Candidate-POV company dossiers, JD-mapped talking points, and a 90-day plan. Free-tier friendly by design.

  • Master Shifu Public

    Consulting case framework skills for AI agents. 32 frameworks extracted from 19 MBA casebooks.

  • Michealangelo Public

    Self-improving design-system skills for Claude, Codex, and other Agent Skills-compatible coding agents.

  • Rainmaker Public

    Open-source SEO and AEO agent that ranks every finding by distance to revenue, checks the live SERP before briefing anything, and keeps a permanent record of whether the fix worked.

  • Lazarus Pit Private

    Self-healing UX agent that reads Clarity sessions, diagnoses friction, and files proposed fixes as GitHub issues on this site.